case study
oncology client
challenge
Drug treatments are not always standard protocol. Therefore, when our client was looking to grow their brand's market share, they were in need of a campaign that would build awareness and educate on the value of their extended treatment.
tactics
To ensure we were creating an engaging conversation that addressed all messaging goals of the campaign, we delivered an thoughtfully-timed, multi-touchpoint campaign that mixed both digital and physical outreach.
results
$4.32
million
Revenue Gain (based on claims data)
Amplify their brand voice in a competive market
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"The team at MDcentRx works fast. Before we knew it, we were engaging in profitable conversations with physicians regarding our drug..."
